Suburbia Develops Multi-Channel Earth Day Promotion

VICTORIA, BC – Suburbia Advertising is pleased to that it has implemented a ground-breaking, multi-channel Earth Day campaign for Planet Organic Market.

The program, which was launched at the beginning of April, was developed to encourage consumers to take earth friendly habits beyond the April 22nd Earth Day and all the hype that comes with it. The creative strategy could be summarized in the company’s April headline of “Live everyday like Earth Day” which was featured in print ads, the website, e-newsletter and flyers. An online component invited consumers to submit their tips on how to live every day like Earth Day. The response has been overwhelming.

The company also announced its sponsorship of two Canadian athletes, Matt Hill & Stephanie Tait, and their Run for One Planet initiative (www.runforoneplanet.com) at the beginning of April. The pair will run over 10,000 miles around North America and spread the message of environmental responsibility by inspiring a goal of 1 million environmental actions. Planet Organic will be welcoming them into several of its stores during their run across Canada and providing them with healthy organic food to fuel their journey.

“We’ve found that the key to a successful Earth Day campaign is breaking through the clutter,” says Mary-Lynn Bellamy-Willms, CEO.  “Earth Day has become another marketing holiday that everyone wants piece of – no matter what their commitment to the environment is. Our strategy is based on the idea that Earth Day shouldn’t happen only once a year. We should live every day like Earth day – 365 days a year.”

Planet Organic Market, Canada’s largest national chain of organic supermarkets, operates in Edmonton, Victoria, Calgary, Port Coquitlam, Halifax, Port Credit and Vaughn.  Planet Organic Market sells only 100% certified organic produce, organic and all-natural groceries, healthy deli selections, organic meats and fair trade coffee, in addition to all-natural supplements and body care products.

Based in Vancouver and Victoria, Suburbia Advertising is a leading retail branding agency in Canada and one of BC’s top 10 ad agencies. 

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Contact:
Mary-Lynn Bellamy-Willms, CEO
Suburbia Advertising
marylynn@suburbiaadvertising.com
www.suburbiaadvertising.com
(250) 744-1231 x 228